Head of NHS Brand-Offer to the Public: £77,079 - £97,478.

"The post-holder will lead on the development and implementation of a brand strategy for the NHS as a publicly-funded, free at the point of delivery service and on the development and delivery of the NHS Commissioning Board brand and offer to the public. This includes the development of a strategy to encompass corporate, staff and consumer brand offers and associated visualisations and leading on all related brand communications and campaign activity. The post-holder is responsible for ensuring that the NHS brand values are at the heart of the work of the NHS Commissioning Board and the new clinical commissioning system."

I don't even know what kind of person would go for this job. Is it marketing? Is it management? What?

At any rate: congratulations to the ConDems for taking New Labour's bizarre butchery of public and private to new levels of absurdity. Both public and private should play vital roles in the economy. What we've created instead looks suspiciously like all the worst bits of both worlds.

So is the NHS now nothing more than a logo?